Suppose you've decided to create your own representation in Internet. How can you do it? Certainly you can order a site development to a company specializing in it. But this is beyond many people pockets. Besides, it would be difficult to be sure that you will get just what you want.
You can follow the other way - to develop a site yourself using special tools for web site creation - site builders. Existing tools are evidently subdivided into simple and complicated ones.
Simple builders allow one to develop a site directly in Internet for some minutes. However, it is quite impossible to earn money using such site since it will be inferior to its competitors in technical features and artistic level.
As for more complicated builders, first you should install them on your computer and only then create your site. You can make really interesting and containing site with help of these tools. But you must be a programmer for that and know HTML, Java Script etc. That means that an owner of a small company, who doesn't understand programming, cannot develop his/her own site alone and has to hire a specialist.
We've decided do create a tool, with which help all work on site development, starting with a selection of a design and ending with publishing the site in the net, will be simple and clear for a non-programmer. This tool will allow a computer-novice, who doesn't know programming or Internet technologies, create both personal site and competitive corporative site for small or medium-sized business.
It became possible because our Site Craft was developed using Smart Interface Technologies - the technologies of "smart" and "clever" interfaces developed by us (for more information about SIT see "Research" section). Just these interface solutions basing on SIT make our builder simple and clear for a person inexperienced in programming.
Read the following articles to get more details about the features of our Site Craft.